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United Country Real Estate is a franchise-based real estate marketing organization. The company provides leads to affiliated realtors that pay a franchise fee. It operates 1,400 websites that target local markets and the websites collectively obtain 2.9 million monthly unique visitors. It also publishes catalogs and listings, pays for advertising, creates brochures, provides office space and computer systems and support. United Country Real Estate was founded in 1925 with a focus on farms and ranches in rural towns by Roscoe Chamberlain out of a Kansas City bank. It published the first rural properties catalog in 1928, which was put on display at the Smithsonian in 1981. Founded under the name United Farm Real Estate, it changed names to United National Real Estate to reflect its expansion into suburban neighborhoods in 1986. The company was acquired by a management group in 1990 and changed its name again to United Country seven years later. United Country Real Estate had approximately 150 franchises by 1997 and 300 by 1999. This grew to 700 franchise members by 2007, when Dan Duffy and his investment partners acquired the company. As of 2013, it has 4,000 participating real-estate agents. In 2010 the organization raised $1 million in funding to expand its web presence for suburban areas with a local population of 50,000 or more. Two years later United Real Estate was launched, which built "United Lounges," which provide an office facility for affiliated realtors, in Houston, Chicago, Philadelphia and Washington.