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Maidenform Brands (NYSE: MFB) is a manufacturer of women's underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.

The interview procedure at Maidenform is similar to competitors. There is a common skills assessment which covers subjects including but not limited to reading, writing, articulation, and simple math. Applicants must bring their resume with them to the interview. Some applicants go through a online screening before progressing to an in person interview. Current employees have reported that it is important to show that you are capable of coping with stressful situations, working in a fast paced environment, have a flexible schedule, and communicating with colleagues. Once through the interview process, all new hires are required to go through a introductory training.