As a part of Caesar's Entertainment Corporation, Harrah's is known for offering some of the best casinos and hotels in the world. Caesar's is 77 years old now, and the Harrah's brand has been a major factor in its expansion and growth. Harrah's is now the largest casino brand in America, with over 16 casinos nationwide, making it unsurprising that Harrah's promises that it believes "in the power of play". Harrah's itself is celebrating over 75 years as a brand, with its first casino opening in 1937. Since then, the Harrah's name has been synonymous with great gaming and entertainment. Harrah's also offers plenty of exciting shows and events at its various locations throughout the year, and it is also an ideal spot for guest meetings and corporate events.